+44 0115 937 5121 +44 0115 937 5116 Trace Works, Debdale Lane, Keyworth, Nottingham, NG12 5HN

Have You Seen Our New Branding?

Have You Seen Our New Branding?

We are extremely excited to announce the launch of our new branding, new appearance and a fresh new website!

We’ve changed a lot since we were founded in 1971, but our values remain the same. We’ve grown as a company, developed key relationships across Nottingham and the UK and added to our unrivalled team of specialist Engineers. Our branding is our identity and we wanted to give it a brand-new contemporary look.

As we look to the future, we strive to carry on holding true to those values of great customer service and unparallel industry knowledge. We hope to continue to grow and evolve and develop our service and product offering across the trace heating and thermal insulation industry.

With this in mind, we thought it was about time our brand reflected our ambitions and have a new appearance that is fresh, modern and professional.

As part of the rebrand process, we reinvented all our major marketing material. We wanted our branding to be distinctive but still retain the familiarity.

First impressions really do count and we wanted to make a powerful first impression!

We redesigned and reformatted all our marketing material, including our brochures, leaflets and roller banners. Part of this was to ensure all information clearly demonstrated our expertise and showcased our products and services. Not only this but we wanted to highlight our history and our vision for the future.

We also created a new branded corporate video, to showcase what makes us unique and display the history our company is founded on:

View it here: https://www.youtube.com/watch?v=xnVwAH3MXqM&t=22s

Additionally, as part of the rebrand process and to create brand consistency, we have re-launched our website. Which apart from having a slick new modern look, is now much more focussed on explaining our core business services across trace heating, applications and thermal insulation.

We are proud to announce that we have updated all our information across the website, so you can now see all our service offering from trace heating installation and maintenance, right across to our applications and consultancy services.

Check it out right here: http://cross-electrical.co.uk/


Your Thoughts

Can you please pass on our thanks to Martyn and his team for the excellent work that they have done for us this weekend. Despite challenging weather conditions they managed to complete the planned works in good time. We have test run the dryer this afternoon and all is good. Many thanks. Paul Taylor

Tarmac – Caldon Asphalt

Impressed with attention to detail and management of a project straight through to the end, excellent approach with health and safety on Site, excellent documentation and follow up. Regards Iain Pieroway

ForFamers (Penrith)

Very pleased collectively and finding Cross Electrical (Nottingham) Ltd flexible and approachable with a difficult project that required a quick turn-around. Regards Geoff Marshall


Managed and developed a project with complete resolution, delivered - following long hours, updates and accommodating the client requirements to an end solution. Rafael Taylor


Excellent communication, very professional and can offer solutions to improve plant - very reliable, outstanding all round service. Regards John Glasspool

Aggregate Industries Botley


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